Your roofing company may feel like it's in limbo right now with the global spread of the COVID-19 outbreak. The present circumstance shouldn't be seen as a roadblock to expanding your firm but instead as a chance to rethink and improve your approach. Among them is making sure your business cards are current.

You can only predict when an opportunity will present itself, even in the most precarious circumstances. And when they do, business cards are a powerful tool for securing lucrative contracts. Forewarned is forearmed, so here are some tips for making the most professional roofing business cards possible, so you'll be ready when the right opportunity presents itself.

Prompt Call-to-Action

When you run a roofing company, your family life and work life become inextricably entwined, particularly if you have to work from home while in quarantine. For this reason, you can't predict where you'll discover a business opportunity, whether a local grocery shop or an internet conference for your field. There is a marketing potential in each situation.

A business card serves as a call to action and the last piece of your marketing presentation. It's a direct method to ask potential customers to call you so you can provide a free quotation and close the transaction over the phone.

Therefore, instead of physically exchanging business cards with someone, you may quickly make a digital business card and send it through SMS. It's a creative and memorable method to share your contact details and elicit a reply. In addition, they may keep a duplicate of the picture in their photographs rather than risk losing an email or paper copy.

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What to Incorporate

Whether you utilize a premade design or create your own business card, it's essential to keep things basic and contain the following information.

• Your name and title
• Your business name
• Business logo
• What service you offer (roofing, plumbing, painting, etc.) if not apparent in the business name
• Address
• Phone number (mobile/office)
• Email address
• Website

You may choose to have this information printed on both sides of your business card, or you can choose to have it printed on only one. Make sure that the layout is uncluttered and easy to read. An easy-to-scan interface increases the likelihood that users will take action.

Traditional Business Cards

Distributing business cards to a big team or temporary or seasonal employees is a great way to get your name out there. You must take their name and title off the business card and replace them with your company name, the service you provide, or a catchy phrase.

This feature makes it simpler to ask satisfied or intrigued clients for recommendations.

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Elements of Design

We've already established that a business card should be brief and straightforward. Keeping things formal is preferable to try too hard to seem cool. Although, here are a few more pointers to consider:

• Take inspiration from your company's color scheme. The brand's logo or other marketing materials might inspire this. If you're designing a business card, limit yourself to no more than two or three colors.
• Please use company-approved typefaces. You may get a nice balance between serif and sans-serif fonts. Only two font sizes should be used.
• Don't cram your card full of text and information; use white space effectively.
• Use the cornerstones of design, such as contrast, repetition, alignment, and closeness. It's essential to keep balance and the rule of thirds in mind while you design your layout.
• Ensure your business cards are the correct size (3.5 inches by 2 inches).
• Consider printing on high-quality paper if you want to mass-produce business cards. For accurate color reproduction in print, you must use high-resolution photos and verify your color mode (CMYK/RGB).

If you use these guidelines to design your own roofing business card, you'll be ready to seize any chance that arises.